SOND SOND
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AI voice recorder for iPhone

Summaries are everywhere. A real breakdown, nowhere.

SOND records the conversation and shows what actually happened: where you and them diverged, what they kept circling back to, the question you forgot to ask.

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120 minutes no signup iPhone
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What an ordinary recorder hears. What SOND hears.

Three real conversations. On the left — what an average AI summary would produce. On the right — what SOND finds. Tap any case to expand.

Partnership negotiation 43 minutes
Launching an AI service for dental clinics
Generic summaryHow an average AI would record it
  • Artyom pitched an AI service for analyzing call recordings in dental clinics.
  • Discussed the problem: receptionists lose patients with bad scripts.
  • Artyom suggested a 15K-per-month subscription.
  • The partner thought the price was too low. Agreed on a pilot with Dental Plus.
SOND breakdownWhat SOND actually found

In a few minutes the partner restructured the entire economics of the project: from 15K/month to 60K+. They agreed on a 50/50 split and a Dental Plus pilot — but the easy handshake hides three risks they never discussed.

Decisions and outcomes
  • Price rebuiltFrom an "affordable" 15K to a market-rate 50-60K per subscription
  • 50/50 partnershipArtyom owns sales, the partner owns the tech
  • Pilot strategyDon't build the product yet. Prove value on one clinic's real call data first
Deep insights
Power shift in real time
Artyom walked in with a fixed price and a clear plan. One sentence — "fifteen thousand is not serious" — and the entire project was reframed.
The hidden "last mile" risk
Knowing about a problem does not solve it. The product will generate a report saying "this receptionist lost three patients" — but who guarantees the clinic owner will actually change that person\'s behavior?
What wasn't said
No competitor was named
Artyom says "no one knows about services like this." The partner replies "I have been seeing solutions like this for two years." Yet they never named a single one.
Medical privacy law was not mentioned
Phone recordings from a dental clinic are medical data — regulated by privacy laws and doctor-patient confidentiality. Not a word about legal risk.
Lecture 46 minutes
Negotiation and managing client expectations
Generic summaryHow an average AI would record it
  • A lecture on B2B negotiation.
  • Main topics: reframing client requests, discounts, saying no.
  • Examples drawn from dentistry and legal consulting.
  • The lecturer recommends offering choice instead of discounts.
SOND breakdownWhat SOND actually found

Three working tools for negotiation — reframing, menu instead of discount, strategic refusal. The lecturer shows how one "no" raises a specialist\'s value, and how one discount destroys it for years.

Decisions and outcomes
  • Reframe the requestWhen the client says "I want 100 patients," the right answer is "you want full chairs." Vanity metric becomes revenue metric.
  • Menu instead of discountThree options (180 / 240 / 300K) with different scope. Client chooses, the specialist keeps the hourly rate intact.
  • Strategic refusalFor every five requests, refuse at least one. This calibrates expectations and raises perceived value.
Deep insights
A discount is not kindness, it is an admission
A discount tells the client your original price was inflated. Every following negotiation will start with "you gave me a better deal last time."
Operator vs. consultant
An operator does what the client asks. A consultant shows the client they want something other than what they asked for. The income gap between these two roles is 3-5x.
What wasn't said
When the no-discount rule works against you
The lecturer never mentioned the case of long-term contracts or strategic clients where one concession pays back through LTV.
Brainstorm 38 minutes
AI assistant for wedding planning
Generic summaryHow an average AI would record it
  • A team of three discussed an AI assistant for wedding couples.
  • The bot should hold an empathetic dialogue and generate concepts.
  • They discussed market, competitors, and target audience.
  • Decided to start with a prototype, no budget or monetization yet.
SOND breakdownWhat SOND actually found

Three teammates argue whether to start with a business model or first prove the "wow effect." The technical partner insisted on "phase zero" — no budget, just test one hypothesis about AI empathy.

Decisions and outcomes
  • "Phase zero"Deliberately remove pricing and business-model questions. Only test whether AI can create a concept the couple receives as "100% about us."
  • Success criterion: expert reviewA wedding planner looks at the result and says either "wow" or "third Pinterest image."
  • Source dataVideo clips, moodboards, and final concept decks from past offline sessions.
Deep insights
The groom\'s perspective is a blind spot
All three teammates discuss the bride: her fears, the #BrideOf2026 hashtag, her values. The product is positioned for couples — but designed for only one half of one.
The assumption about where the "magic" lives
The team assumes the value of the offline session was in the sequence of questions and answers. What if the magic was in group dynamics, the facilitator\'s charisma, the sense of belonging?
What wasn't said
The elephant in the room: monetization
The team is building a "selfless friend on the couple\'s side" — and at some point that friend has to offer paid services. That transition was never discussed.
Breakdowns by conversation type

A different breakdown for every conversation

A negotiations breakdown is built differently from a lecture breakdown. SOND knows the difference and adapts depth, focus, and format to the situation.

Work meeting

Who took what, where you misaligned, who dodged a direct answer.

  • Decisions with owner and deadline
  • Open questions and commitments
  • Hidden disagreements in wording

Lecture and podcast

A two-hour stream collapses into an outline, with notes flagged where a claim doesn't match the conclusion.

  • Outline by topic and subtopic
  • Internal contradictions in the material
  • Questions worth digging into

Negotiations

Client signals you missed in the moment. What they kept returning to. What you forgot to ask.

  • Recurring themes and doubts
  • Missed questions and risks
  • Next steps with timing

Interview

Speaker-tagged transcript with strong quotes already highlighted. PDF ready for your editor.

  • Speaker tagging
  • Key quotes and themes
Features

Simple to use. Deep where it matters.

Six tools that cover the full path from recording to a sent PDF.

AI chat

"What did we decide about budget?" "What deadline did Anton give?" — answer with a quote from the recording.

Import

YouTube link, voice memo from Telegram, any audio file — transcribed and broken down inside SOND.

PDF breakdown

A typeset document. Send it to a colleague or your boss. Looks like a protocol, reads like an article.

Your iPhone, your storage

Recordings stay on your device. No accounts, no passwords, no extra eyes.

Backup if you want it

iCloud Drive or Yandex Disk — your call. One-tap restore.

Search by voice

Find a word in the transcript, tap it, the recording plays from that exact moment.

Use cases

Four conversations, four breakdowns

Not a one-size-fits-all approach. A specific breakdown for the situation. Here's what users find in their own recordings.

Negotiations

After the call I got more than a list of topics. There was a note: the client returned to budget three times. I called back, asked about it. The doubts were real.

  • Recurring topics from the other side
  • Who promised what, by when
— founder, B2B sales
Learning

A two-hour YouTube lecture became a three-minute outline. With a note: claim at minute 14 contradicts the conclusion at minute 51. I would have missed it.

  • Outline by topic
  • Contradictions in the material
  • Questions worth digging into
— PhD candidate
Coaching

After a session I get a real breakdown with patterns, not my hurried notes. I see what the client circles back to, week after week. I used to notice this only a month later.

  • Recurring emotional patterns
  • Topics the client steers away from
— coach, 8 years of practice
Interview

An hour of conversation, three minutes of processing. Type a word, find the moment, tap, it plays. PDF to the editor the same day.

  • Speaker tagging
  • Search by keyword
  • Playback from any moment
  • Export to PDF
— independent journalist
Reviews

What users say

Recorded a call with my partner. Thought we agreed on everything. SOND showed we were talking about different things. I meant the January budget, he meant the quarterly one.

A
Alexander
Founder

Of every recording app I've tried, this is the first that catches the meaning, not just the words. It hears "well, let's try" as "I have doubts."

A
Aina
Consultant

No need to buy a $300 gadget. The phone is always with me anyway. Dropped it for a month, came back, and realized how much I'd missed it.

E
Ekaterina
Product Manager
Pricing

Start with 120 free minutes

Enough for three or four meetings. That's what it takes to see how SOND handles your own conversations.

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$0 forever

120 minutes of AI breakdown. No card, no signup.

  • Full AI breakdown for every conversation type
  • Speaker-tagged transcript
  • PDF export with watermark
  • YouTube and voice memo import
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  • 1,500 minutes per month
  • Unlimited AI chat (32K context)
  • PDF without watermark
  • Priority processing
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120 minutes is three or four meetings. Enough to find, just once, what you definitely missed in the moment.

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